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~subject:"Cognition"
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Cognition
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Congruity between mood and message regulatory focus enhances the effectiveness of anti drinking and driving advertisements : a global versus local processing explanation
Sar, Sela
;
Anghelcev, George
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 421-446
Persistent link: https://www.econbiz.de/10011546518
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The moderating role of mood and personal relevance on persuasive effects of gain- and loss-framed health messages
Wirtz, John G.
;
Sar, Sela
;
Ghuge, Shreyas
- In:
Health marketing quarterly
32
(
2015
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10011304092
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3
The influence of consumer mood state as a contextual factor on imagery-inducing advertisements and brand attitude
Myers, Jun
;
Sar, Sela
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 284-299
Persistent link: https://www.econbiz.de/10011405890
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4
The influence of mood and information processing strategies on recall, persuasion, and intention to get a flu vaccine
Sar, Sela
;
Rodriguez, Lulu
- In:
Health marketing quarterly
36
(
2019
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10012200118
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