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~subject:"Cognition"
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Journal of business research : JBR
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Long range planning : LRP ; international journal of strategic management
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A cognitive model to predict domain-specific consumer innovativeness
Hoffmann, Stefan
;
Soyez, Katja
- In:
Journal of business research : JBR
63
(
2010
)
7
,
pp. 778-785
Persistent link: https://www.econbiz.de/10003984881
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The high-end bias : a decision-maker preference for premium over economy innovations
Reinhardt, Ronny
;
Gurtner, Sebastian
;
Hoskins, Jake D.
; …
- In:
Long range planning : LRP ; international journal of …
57
(
2024
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014529422
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