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ECONIS (ZBW)
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The multidimensionality of anthropomorphism in advertising : the moderating roles of cognitive busyness and assertive language
Reavey, Brooke
;
Puzakova, Marina
;
Andras, Trina Larsen
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 440-462
Persistent link: https://www.econbiz.de/10011882008
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2
Exploring the impact of the physical conditions of mannequin displays on mental simulation : an embodied cognition theory perspective
Yim, Mark Yi-Cheon
;
Lee, Jeong Gyu
;
Jeong, Haeyoung
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012431578
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3
An exploratory study of antecedents of entrepreneurial decision-making logics : the role of self-efficacy, optimism, and perspective taking
Zhang, Yuli
;
Cui, Lianguang
;
Zhang, Guangqi
; …
- In:
Emerging markets, finance & trade : a journal of the …
55
(
2019
)
4
,
pp. 781-794
Persistent link: https://www.econbiz.de/10012210590
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