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Take it or leave it : using regulatory fit theory to understand reward redemption in channel reward programs

Keeling, Debbie Isobel; Daryanto, Ahmad; Ruyter, Ko de; … - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1345-1356

Persistent link: https://www.econbiz.de/10010227743

In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts

Laer, Tom van; Ruyter, Ko de - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 164-174

Persistent link: https://www.econbiz.de/10003987364

What's mine is a hologram? : how shared augmented reality augments psychological ownership

Carrozzi, Amelia; Chylinski, Mathew; Heller, Jonas; … - In: Journal of interactive marketing : a quarterly … 48 (2019), pp. 71-88

Persistent link: https://www.econbiz.de/10012129485

Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability

Heller, Jonas; Chylinski, Mathew; Ruyter, Ko de; Mahr, … - In: Journal of retailing 95 (2019) 2, pp. 94-114

Persistent link: https://www.econbiz.de/10012102953

Seeing eye to eye : social augmented reality and shared decision making in the marketplace

Hilken, Tim; Keeling, Debbie I.; Ruyter, Ko de; Mahr, … - In: Journal of the Academy of Marketing Science 48 (2020) 2, pp. 143-164

Persistent link: https://www.econbiz.de/10012290938

In Stories We Trust : How Narrative Apologies Provide Cover for Competitive Vulnerability After Integrity-Violating Blog Posts

Laer, Tom van; Ruyter, Ko de - 2017

Consumers’ confidence in companies has fallen due to recent and widespread violations of integrity and consumers’ voicing of discontent in weblog (blog) posts. Current research on integrity restoration offers little guidance regarding appropriate responses. We posit that not only what (with...

Persistent link: https://www.econbiz.de/10014199664

Augmented reality marketing : a technology-enabled approach to situated customer experience

Chylinski, Mathew; Heller, Jonas; Hilken, Tim; Keeling, … - In: Australasian marketing journal 28 (2020) 4, pp. 374-384

Persistent link: https://www.econbiz.de/10012429505