In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Tom van Laer; Ko de Ruyter
| Year of publication: |
2010
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|---|---|
| Authors: | Laer, Tom van ; Ruyter, Ko de |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 27.2010, 2, p. 164-174
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| Subject: | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Dienstleistungsmarketing | Services marketing | Verhalten in Organisationen | Organizational behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003987364