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The multidimensionality of anthropomorphism in advertising : the moderating roles of cognitive busyness and assertive language

Reavey, Brooke; Puzakova, Marina; Andras, Trina Larsen; … - In: International journal of advertising : the quarterly … 37 (2018) 3, pp. 440-462

Persistent link: https://www.econbiz.de/10011882008

Consumer responses to offline and online low price signals : the role of cognitive elaboration

Dutta, Sujay; Bhowmick, Sandeep - In: Journal of business research : JBR 62 (2009) 6, pp. 629-635

Persistent link: https://www.econbiz.de/10003854676

Reference prices in retail advertisements: moderating effects of market price dispersion and need for cognition on consumer value perception and shopping intention

Burman, Bidisha; Biswas, Abhijit - In: Journal of Product & Brand Management 13 (2004) 6, pp. 379-389

One main concern regarding the use of reference prices in advertisements relates to the possibility of deception due to consumers' positive response towards exaggerated or implausible claims. This paper examines the moderating roles of a contextual variable‐market price dispersion for a...

Persistent link: https://www.econbiz.de/10014895814

Partitioned pricing : can we always divide and prosper?

Burman, Bidisha; Biswas, Abhijit - In: Journal of retailing 83 (2007) 4, pp. 423-436

Persistent link: https://www.econbiz.de/10003598471

Consumer evaluations of sale prices : role of the subtraction principle

Biswas, Abhijit; Bhowmick, Sandeep; Guha, Abhijit; … - In: Journal of marketing 77 (2013) 4, pp. 49-66

Persistent link: https://www.econbiz.de/10009782082