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Encouraging pro-environmental consumption behaviour amongst Gen-Y consumers : right messages to different consumers?
Nguyen Hung Vu
;
Long Thanh Do
;
Mai Thi Thu Le
- In:
Asia-Pacific journal of business administration
14
(
2022
)
4
,
pp. 727-746
Persistent link: https://www.econbiz.de/10013537191
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