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The role of bolstering and counterarguing mind-sets in persuasion
Xu, Alison Jing; Wyer, Robert S. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 5, pp. 920-932
Persistent link: https://www.econbiz.de/10009501081
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The role of cultural communication norms in social exclusion effects
Lee, Jaehoon; Shrum, L. J.; Yi, Youjae - In: Journal of consumer psychology : JCP : the official … 27 (2017) 1, pp. 108-116
Persistent link: https://www.econbiz.de/10011771842
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The role of cultural communication norms in social exclusion effects
Lee, Jaehoon; Shrum, L. J.; Yi, Youjae - 2016
Persistent link: https://www.econbiz.de/10011617073
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The effects of linguistic devices on consumer information processing and persuasion : a language complexity × processing mode framework
Pogacar, Ruth; Shrum, L. J.; Lowrey, Tina M. - 2018
Persistent link: https://www.econbiz.de/10012115811
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The effects of linguistic devices on consumer information processing and persuasion : a language complexity × processing mode framework
Pogacar, Ruth; Shrum, L. J.; Lowrey, Tina M. - In: Journal of consumer psychology : JCP : the official … 28 (2018) 4, pp. 689-711
Persistent link: https://www.econbiz.de/10011937377