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Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence
Anning-Dorson, Thomas (ed.); Hinson, Robert (ed.);  … - 2022
Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4 … Firms in Ghana: A Per-spective of Attribution Theory -- 8. Using Social Media Communication to Enact Brand Purpose During A … -- 10. Analyzing the Use of Social Media Communication Strategies in Indonesia and Malaysia: Insights and Implications -- 11 …
Persistent link: https://www.econbiz.de/10012814697
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A review of two decades of research on language in international and multicultural marketing (1997-2020)
Park, Yung-Hwal; Lehnert, Kevin - In: International journal of business environment : IJBE 13 (2022) 2, pp. 188-211
Persistent link: https://www.econbiz.de/10013198082
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Dynamisches Kommunikationsmanagement : Optimierung der Marketingkommunikation als Lernprozess
Pradel, Marcus - 2001 - 1. Auflage
Persistent link: https://www.econbiz.de/10001591604
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Communication of innovations : a cross-cultural approach
Rogers, Everett M.; Shoemaker, F. Floyd - 1971 - 2. ed.
Persistent link: https://www.econbiz.de/10000631880
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International marketing communications
Roth, Robert F. - 1982
Persistent link: https://www.econbiz.de/10002301393
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Special section: Internationalization of marketing communication and consumer research
Pham, Michel T. (contributor) - In: Journal of business research : JBR 66 (2013) 7, pp. 871-954
Persistent link: https://www.econbiz.de/10009756895
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Chinese website design : communication as a mirror of culture
Capece, Guendalina; Di Pillo, Francesca - In: Journal of marketing communications 27 (2021) 2, pp. 137-159
Persistent link: https://www.econbiz.de/10012424771
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Enhancing export performance : betting on customer orientation, behavioral commitment, and communication
Alteren, Gro; Tudoran, Ana Alina - In: International business review : the official journal of … 25 (2016) 1, pp. 370-381
Persistent link: https://www.econbiz.de/10011429219
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How to make your Facebook posts attractive : a case study of a leading budget hotel brand fan page
Su, Na; Reynolds, Dennis; Sun, Bixuan - In: International journal of contemporary hospitality management 27 (2015) 8, pp. 1772-1790
Persistent link: https://www.econbiz.de/10011447408
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From slack to strength : examining ESNs impact on mental toughness and cyberslacking in the workplace
Nusrat, Anam; He, Yong; Luqman, Adeel; Nijjer, Shivinder; … - In: Technological forecasting and social change : an … 198 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10015075570