Leadership communication with multiple managers and its influence on internal integration of different functional areas -- The effect of culture on sustainable consumer behavior in Spain and Germany – a suggestion for a culturally sensitive Communication Management -- Project communication as...

What's in a Name? - Digital Grocery Retailing -- Economic Relevance of Data Protection and Ethical Aspects in Affiliate Marketing -- Employer Attractiveness in Alpine Destinations -- Nothing ever happens, and I wonder -- On the Agenda: Maslow -- Tourism Enterprises and Their Positioning as...

The Power of Femvertising: Boosting Customers' Willingness to Pay -- Future Skills and Requirements for the Next Generation of Marketing Communication Experts -- A More Effective Kind of Influencer? The Podcaster-Listener Relationship and the Perceived Proximity of Hosts -- Influence of social...