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~subject:"Comparative advertising"
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Comparative advertising
Consumer behaviour
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Konsumentenverhalten
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Emotion
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Advertising effects
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Werbewirkung
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India
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Indien
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Relationship marketing
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Impulse buying
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Dienstleistungsqualität
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Sales promotion
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Service quality
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Verkaufsförderung
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Werbung
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Brand management
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Consumer impulsiveness
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Content analysis
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Customer satisfaction
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Markenführung
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Market research
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Marktforschung
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Vergleichende Werbung
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Ambivalence
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Arzneimittel
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Attitude-toward-the-Ad
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Bibliometrie
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Brand image
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Cataract
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Clinic-intercept
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Cognition
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Comparison
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Consumer attitudes
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Direct and indirect comparative ads
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Kalro, Arti D.
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Marathe, Rahul R.
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Sivakumaran, Bharadhwaj
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European journal of marketing : EJM
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Journal of consumer behaviour : an international research review
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Journal of international consumer marketing
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ECONIS (ZBW)
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Comparative advertising in India : a content analysis of English print advertisements
Kalro, Arti D.
;
Sivakumaran, Bharadhwaj
;
Marathe, Rahul R.
- In:
Journal of international consumer marketing
22
(
2010
)
4
,
pp. 377-394
Persistent link: https://www.econbiz.de/10008991647
Saved in:
2
Direct or indirect comparative ads : the moderating role of information processing modes
Kalro, Arti D.
;
Sivakumaran, Bharadhwaj
;
Marathe, Rahul R.
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10009738780
Saved in:
3
The ad format-strategy effect on comparative advertising effectiveness
Kalro, Arti D.
;
Sivakumaran, Bharadhwaj
;
Marathe, Rahul R.
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 99-122
Persistent link: https://www.econbiz.de/10011626406
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