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Mobile Market Research : Marktforschung mit dem Handy
Maxl, Emmanuel - In: Handbuch der Marktforschung, (pp. 153-161). 2007
Persistent link: https://www.econbiz.de/10003536400
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Verbraucherpanels : den Konsumenten im Focus
Schwediwy, Tobias - In: Handbuch der Marktforschung, (pp. 194-199). 2007
Persistent link: https://www.econbiz.de/10003536407
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Online-Gruppendiskussionen : qualitative Forschung im virtuellen Raum
Weißmann, Werner - In: Handbuch der Marktforschung, (pp. 228-232). 2007
Persistent link: https://www.econbiz.de/10003536414
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Marketing research
Fleming, Declan - In: New venture creation in Ireland, (pp. 52-77). 2002
Persistent link: https://www.econbiz.de/10003537749
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Respondent cooperation in focus groups : a field study using moderator ratings
Tuckel, Peter; Wood, Michael - 2007
Persistent link: https://www.econbiz.de/10003539049
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On-line focus groups : conceptual issues and a research tool
Montoya-Weiss, Mitzi M.; Massey, Anne P.; Clapper, Danial L. - 2007
Persistent link: https://www.econbiz.de/10003539057
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"Focus groups in cyberspace" : using the Internet for qualitative research
O'Connor, Henrietta; Madge, Clare - 2007
Persistent link: https://www.econbiz.de/10003539059
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Online focus groups : an in-depth comparison of computer-mediated and conventional focus group discussions
Reid, Donna J.; Reid, Fraser J.M. - 2007
Persistent link: https://www.econbiz.de/10003539062
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Online surveys in marketing research : pros and cons
Ilieva, Janet; Baron, Steve; Healey, Nigel - 2007
Persistent link: https://www.econbiz.de/10003539146