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Which consumers believe luxury must be expensive and why? : a cross-cultural comparison of motivations
Kapferer, Jean-Noël; Valette-Florence, Pierre - In: Journal of business research : JBR 132 (2021), pp. 301-313
Persistent link: https://www.econbiz.de/10012581682
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How self-success drives luxury demand : an integrated model of luxury growth and country comparisons
Kapferer, Jean-Noël; Valette-Florence, Pierre - In: Journal of business research : JBR 102 (2019), pp. 273-287
Persistent link: https://www.econbiz.de/10012104001
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The myth of the universal millennial : comparing millennials’ perceptions of luxury across six countries
Kapferer, Jean-Noël; Valette-Florence, Pierre - In: International marketing review 39 (2022) 2, pp. 149-165
Persistent link: https://www.econbiz.de/10013396163