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A cross-cultural exploratory content analysis of the perception of luxury from six countries
Godey, Bruno; Pederzoli, Daniele; Aiello, Gaetano; … - In: The journal of product & brand management 22 (2013) 3, pp. 229-237
Persistent link: https://www.econbiz.de/10009769828
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An intercultural comparison of the perception of luxury by young consumers
Godey, Bruno; Pederzoli, Daniele; Aiello, Gaetano; … - In: Luxury marketing : a challenge for theory and practice, (pp. 57-76). 2013
Persistent link: https://www.econbiz.de/10009667684
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Modeling links between the decision-makking process and luxury brand attachment : an international comparison
Godey, Bruno; Pederzoli, Daniele; Aiello, Gaetano; … - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 361-378
Persistent link: https://www.econbiz.de/10010408602