Srinaruewan, Preeda; Binney, Wayne; Higgins, Colin - In: Asia Pacific Journal of Marketing and Logistics 27 (2015) 4, pp. 628-652
Purpose – The purpose of this paper is to understand the business case for corporate social responsibility (CSR) in Thailand by focusing on the consumer-organisational relationship and test the conceptual framework of Du et al. (2007). Design/methodology/approach – A quantitative study was...
