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"Economic dynamics of East Asia is attributed to entrepreneurs. East Asian entrepreneurship and the related competitive … strategies differ significantly from those from the western world. While there are many handbooks on entrepreneurship in general …, there is no reference on East Asian entrepreneurship. This is the first of its kind in the market. The handbook provides a …
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Thema dieses Kompendiums ist die Finanzierung von Unternehmensgründungen und des Unternehmenswachstums in einer frühen Phase. Der Band mit wissenschaftlichen Beiträgen von prominenten Fachvertretern ist die erste geschlossene Publikation zum Thema Entrepreneurial Finance. Er wendet sich...
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Introduction -- Part A. Consumers and competitors : your strategic foundations -- Key one : end-user benefits for growing niche markets -- Key two : Pricing that pleases two masters -- Key three : infotech-strengthened channels and supply chains -- Key four : a targeted and frugal sales and...
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