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Attribute ratings and their impact on attraction and compromise effects
Banerjee, Pronobesh
;
Rakshit, Krishanu
;
Mishra, Sanjay
; …
- In:
Marketing letters : a journal of research in marketing
35
(
2024
)
3
,
pp. 439-450
Persistent link: https://www.econbiz.de/10015125489
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