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Framing the game : assessing the impact of cultural representations on consumer perceptions of legitimacy
Humphreys, Ashlee; LaTour, Kathryn A. - In: Journal of consumer research : JCR ; an … 40 (2013/14) 4, pp. 773-795
Persistent link: https://www.econbiz.de/10010226708
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Virtual world experiential promotion
Krishen, Anjala S.; Hardin, Andrew M.; LaTour, Michael S. - In: Journal of current issues and research in advertising : … 34 (2013) 2, pp. 263-281
Persistent link: https://www.econbiz.de/10009770219