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Et Tu, Brute? : unraveling the puzzle of deception and broken trust in close relations
Shulman, David; Grayson, Kent - In: Socio-economic review 21 (2023) 4, pp. 1967-1986
Persistent link: https://www.econbiz.de/10014427475
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Is firm trust essential in a trusted environment? : how trust in the business context influences customers
Grayson, Kent; Johnson, Devon; Chen, Der-Fa Robert - In: Journal of marketing research : JMR 45 (2008) 2, pp. 241-256
Persistent link: https://www.econbiz.de/10003713041
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Beyond skepticism : can accessing persuasion knowledge bolster credibility?
Isaac, Mathew S.; Grayson, Kent - In: Journal of consumer research : JCR ; an … 43 (2017) 6, pp. 895-912
Persistent link: https://www.econbiz.de/10011770795