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The many faces of trust and guanxi behavior : evidence from marketing channels in China
Shou, Zhigang; Guo, Rui; Zhang, Qiyuan; Su, Chenting - In: Industrial marketing management : the international … 40 (2011) 4, pp. 503-509
Persistent link: https://www.econbiz.de/10009159493
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Timely or considered? : brand trust repair strategies and mechanism after greenwashing in China : from a legitimacy perspective
Guo, Rui; Zhang, Wei; Wang, Tao; Li, Caroline Bingxin; … - In: Industrial marketing management : the international … 72 (2018), pp. 127-137
Persistent link: https://www.econbiz.de/10011887301
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A path analysis of greenwashing in a trust crisis among Chinese energy companies : the role of brand legitimacy and brand loyalty
Guo, Rui; Tao, Lan; Li, Caroline Bingxin; Wang, Tao - In: Journal of business ethics : JOBE 140 (2017) 3, pp. 523-536
Persistent link: https://www.econbiz.de/10011643425
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The effect of a green brand story on perceived brand authenticity and brand trust : the role of narrative rhetoric
Huang, Chaohua; Guo, Rui - In: The journal of brand management : an international journal 28 (2021) 1, pp. 60-76
Persistent link: https://www.econbiz.de/10012433579