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On the determinants of online short videos' effectiveness relative to parents' attitudes, behavioural intentions and consideration of alternatives
Konstantoulaki, Kleopatra
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Rizomyliotis, Ioannis
; …
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Review of marketing science
20
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2022
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1
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pp. 63-82
Persistent link: https://www.econbiz.de/10013447850
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Beyond the hype : deciphering brand trust amid sustainability skepticism
Riva, Farzana
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Magrizos, Solon
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Rizomyliotis, Ioannis
; …
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2024
Persistent link: https://www.econbiz.de/10015339695
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