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Building relationship marketing theory : Shelby Hunt's contributions to our understanding of marketing’s exchange relationships
Morgan, Robert M. - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 13/14, pp. 1336-1350
Persistent link: https://www.econbiz.de/10015194115
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Editorial: Trust, commitment and relationships in family business : challenging conventional wisdom
Eddleston, Kimberly A.; Morgan, Robert M. - In: Journal of family business strategy 5 (2014) 3, pp. 213-216
Persistent link: https://www.econbiz.de/10010414193
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Building long-term patient-physician relationships
Crutchfield, Tammy Neal; Morgan, Robert M. - In: Health marketing quarterly 27 (2010/11) 3, pp. 215-243
Persistent link: https://www.econbiz.de/10008669638
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Joint venture stability and cooperation : direct, indirect and contingent effects of resource complementarity and trust
Deitz, George D.; Tokman, Mert; Richey, R. Glenn; … - In: Industrial marketing management : the international … 39 (2010) 5, pp. 862-873
Persistent link: https://www.econbiz.de/10008737498
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The role of buyer trust in outsourced CRM : its influence on organizational learning and performance
Brockman, Beverly K.; Park, Jeong Eun; Morgan, Robert M. - In: Journal of business-to-business marketing 24 (2017) 3, pp. 201-219
Persistent link: https://www.econbiz.de/10011763042