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Configurational analysis
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The determinants of product trust in live streaming e-commerce : a hybrid method integrating SEM and fsQCA
Jiang, Hong-Bo
;
Fan, Zou-Yang
;
Wang, Jin-Long
;
Liu, Shih-Hao
- In:
Asia Pacific journal of marketing and logistics
37
(
2025
)
2
,
pp. 273-293
Persistent link: https://www.econbiz.de/10015211056
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