The determinants of product trust in live streaming e-commerce : a hybrid method integrating SEM and fsQCA
Hong-Bo Jiang and Zou-Yang Fan, Jin-Long Wang, Shih-Hao Liu and Wen-Jing Lin
| Year of publication: |
2025
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|---|---|
| Authors: | Jiang, Hong-Bo ; Fan, Zou-Yang ; Wang, Jin-Long ; Liu, Shih-Hao ; Lin, Wen-Jing |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 37.2025, 2, p. 273-293
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| Subject: | Configurational analysis | Elaboration likelihood model | Live streaming e-commerce | Para-social interaction | Product trust | Streamer characteristics | Electronic Commerce | E-commerce | Vertrauen | Confidence | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-01-2024-0048 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015211056