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~subject:"Conjoint analysis"
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Jahrbuch der Absatz- und Verbrauchsforschung
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ECONIS (ZBW)
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HILCA : ein neues Conjoint-Verfahren zur verbesserten Abbildung von Kaufentscheidungen komplexer Produkte
Wildner, Raimund
;
Dietrich, Holger
;
Hölscher, Ansgar
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
52
(
2006
)
4
,
pp. 332-348
Persistent link: https://www.econbiz.de/10003425791
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Hilca : a new conjoint procedure for an improved portrayal of purchase decisions on complex products
Wildner, Raimund
;
Dietrich, Holger
;
Hölscher, Ansgar
- In:
Yearbook of marketing and consumer research
5
(
2007
),
pp. 5-20
Persistent link: https://www.econbiz.de/10003747208
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