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Conjoint analysis: advanced methods

Green, Paul E.; Meyer, Robert J.; Rao, Vithala R.; … - 2017

Persistent link: https://www.econbiz.de/10011634286

Individualized hybrid models for conjoint analysis

Green, Paul E. - In: Management science : journal of the Institute for … 42 (1996) 6, pp. 850-867

Persistent link: https://www.econbiz.de/10001205741

A hybrid conjoint model for price-demand estimation

Green, Paul E. - In: European journal of operational research : EJOR 1 (1990), pp. 28-38

Persistent link: https://www.econbiz.de/10001082862

Completely unacceptable levels in conjoint analysis : a cautionary note

Green, Paul E. - In: Journal of marketing research : JMR 25 (1988) 3, pp. 293-300

Persistent link: https://www.econbiz.de/10001054424

Segmenting markets with conjoint analysis

Green, Paul E.; Krieger, Abba M. - 2007

Persistent link: https://www.econbiz.de/10003541527

Conjoint analysis: the pioneering years

Green, Paul E.; Hauser, John R.; Rao, Vithala R. - 2017

Persistent link: https://www.econbiz.de/10011634269

Conjoint analysis: applications

Green, Paul E.; Hauser, John R.; Ding, Min; Moskowitz, … - 2017

Persistent link: https://www.econbiz.de/10011634300

Marketing research and modeling : progress and prospects; a tribute to Paul E. Green

Wind, Yoram (ed.); Green, Paul E. (honouree) - 2004

Persistent link: https://www.econbiz.de/10013391457

Hybrid models for conjoint analysis : an expository review

Green, Paul E. - 2007

Persistent link: https://www.econbiz.de/10003541525

Additive Decomposition of Perceptions Data Via Conjoint Analysis

Green, Paul E. - 2016

While conjoint analysis has been applied to a wide variety of problems in preference analysis, it has heretofore not been used to analyze similarities data. A method for dealing with this problem is described and illustrated on a small set of empirical data

Persistent link: https://www.econbiz.de/10013000114