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Conjoint analysis as an instrument of market research practice
Gustafsson, Anders; Herrmann, Andreas; Huber, Frank - In: Conjoint measurement : methods and applications, (pp. 5-45). 1999
Persistent link: https://www.econbiz.de/10001444653
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On the influence of the evaluation methods in conjoint design - some empirical results
Huber, Frank; Herrmann, Andreas; Gustafsson, Anders - In: Conjoint measurement : methods and applications, (pp. 183-208). 1999
Persistent link: https://www.econbiz.de/10001444700
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Adaptive conjoint analysis: understanding the methodology and assessing reliability and validity
Herrmann, Andreas; Schmidt-Gallas, Dirk; Huber, Frank - In: Conjoint measurement : methods and applications, (pp. 253-277). 1999
Persistent link: https://www.econbiz.de/10001444711
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Conjoint measurement : methods and applications
Gustafsson, Anders (contributor);  … - 2000
Persistent link: https://www.econbiz.de/10001402990
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Kundenorientierte Gestaltung von Bankprodukten - am Beispiel eines Privatgirokontos
Herrmann, Andreas - In: Kundenzufriedenheit und Kundenbindung : Strategien und …, (pp. 323-332). 1998
Persistent link: https://www.econbiz.de/10001305180
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Ein Ansatz zur gewinnmaximalen Produktgestaltung auf Basis des Plattformkonzepts
Riesenbeck, Hajo; Herrmann, Andreas; Huber, Frank - In: Journal of business economics : JBE 71 (2001) 7, pp. 827-847
Persistent link: https://www.econbiz.de/10001595995
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Ansätze zur Erfassung der individuellen Zahlungsbereitschaft
Wricke, Martin; Herrmann, Andreas - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 31 (2002) 10, pp. 573-578
Persistent link: https://www.econbiz.de/10001699511
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Conjoint analysis as an instrument of market research practice
Gustafsson, Anders; Herrmann, Andreas; Huber, Frank - In: Conjoint measurement : methods and applications, (pp. 5-46). 2001
Persistent link: https://www.econbiz.de/10001690251
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On the influence of the evaluation methods in conjoint design : some empirical results
Huber, Frank; Herrmann, Andreas; Gustafsson, Anders - In: Conjoint measurement : methods and applications, (pp. 183-208). 2001
Persistent link: https://www.econbiz.de/10001690260
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Adaptive conjoint analysis : understanding the methodology and assessing reliability and validity
Herrmann, Andreas; Schmidt-Gallas, Dirk; Huber, Frank - In: Conjoint measurement : methods and applications, (pp. 279-304). 2001
Persistent link: https://www.econbiz.de/10001690271