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Applied conjoint analysis

Rao, Vithala R. - 2014

Persistent link: https://www.econbiz.de/10010216011

Conjoint analysis

Rao, Vithala R. - In: The history of marketing science, (pp. 47-76). 2014

Persistent link: https://www.econbiz.de/10010415912

Developments in conjoint analysis

Rao, Vithala R. - In: Handbook of marketing decision models, (pp. 23-53). 2008

Persistent link: https://www.econbiz.de/10003755258

Measurement of price effects with conjoint analysis: separating informational and allocative effects of price

Rao, Vithala R.; Sattler, Henrik - In: Conjoint measurement : methods and applications, (pp. 47-66). 1999

Persistent link: https://www.econbiz.de/10001444664

Measurement of price effects with conjoint analysis : separating informational and allocative effects of price

Rao, Vithala R.; Sattler, Henrik - In: Conjoint measurement : methods and applications, (pp. 47-66). 2001

Persistent link: https://www.econbiz.de/10001690252

Measurement of price effects with conjoint analysis: separating informational and allocative effects of price

Rao, Vithala R.; Sattler, Henrik - In: Conjoint measurement : methods and applications ; with …, (pp. 47-66). 2003

Persistent link: https://www.econbiz.de/10001997462

An Interdisciplinary Review of Research in Conjoint Analysis : Recent Developments and Directions for Future

Agarwal, James - 2016

This review article provides reflections on the state of the art of research in conjoint analysis — where we came from, where we are, and some directions as to where we might go. We review key articles, mostly contemporary published since 2000, but some classic, drawn from the major marketing...

Persistent link: https://www.econbiz.de/10012988847

How peer influence affects attribute preferences : a Bayesian updating mechanism

Narayan, Vishal; Rao, Vithala R.; Saunders, Carolyne - In: Marketing science 30 (2011) 2, pp. 368-384

Persistent link: https://www.econbiz.de/10009006822

Marketing research and modeling

Wind, Yoram - 2014

Persistent link: https://www.econbiz.de/10010337117

Eliciting preference for complex products : a web-based upgrading method

Park, Young-hoon; Ding, Min; Rao, Vithala R. - In: Journal of marketing research : JMR 45 (2008) 5, pp. 562-574

Persistent link: https://www.econbiz.de/10003770576