The IFAMR is published quarterly by the International Food and Agribusiness Management Association. www.ifama.org

Numerous studies have shown that consumers are on average willing to pay more for products at local direct markets, but tend to examine consumer preferences for goods available during the normal season. Studies which examine pricing and consumer preferences for local foods available outside of...

Differentiating products through labeling has been shown to be an effective strategy for increasing market share and pricing over undifferentiated products. This study examines consumer willingness to pay for multiple labeled (by both production type and origin) differentiated produce among...

The IFAMR is published quarterly by the International Food and Agribusiness Management Association. Visit website: www.ifama.org

This study uses survey data collected in-person at farmers markets across Nevada to compare the demographics, preferences, and lifestyle habits of fresh vegetable consumers to contribute to the exist­ing body of work examining organic and local food consumption patterns. Specifically, we...

A shopper survey was conducted to determine willingness to pay for ice cream with different labels. A statistical analysis was conducted using stated choices by respondents. The randomized choices were 1) a local brand with or without an indication it had a Utah’s Own designation, 2) a local...