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An empirical analysis of the p...
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Consumer attitudes
Advertising
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deception in advertising
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Moser, H. R.
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Freeman, Gordon L.
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Loudon, David
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Health marketing quarterly
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Journal of business and economic perspectives
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A longitudinal assessment of consumers' attitudes toward physician's advertising
Moser, H. R.
;
Freeman, Gordon L.
- In:
Journal of business and economic perspectives
43
(
2016
)
1
,
pp. 103-124
Persistent link: https://www.econbiz.de/10011617369
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2
An empirical analysis of ethical and professional issues in physicians' advertising : a comparative cross-sectional study
Moser, H. R.
;
Stevens, Robert E.
;
Loudon, David
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 255-273
Persistent link: https://www.econbiz.de/10011584756
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