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~subject:"Consumer behaviour"
~subject:"Firm growth"
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Journal of strategic marketing
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An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases
Gallagher, Damian
;
O'Connor, Christina
;
Gilmore, Audrey
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 203-222
Persistent link: https://www.econbiz.de/10011568665
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2
Heritage site management : from dark tourism to transformative service experience?
Magee, Roxanna
;
Gilmore, Audrey
- In:
The service industries journal
35
(
2015
)
15/16
,
pp. 898-917
Persistent link: https://www.econbiz.de/10011416854
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3
Opportunity recognition by growing SMEs : a managerial or entrepreneurial function?
Hulbert, Bev
;
Taghian, Mehdi
;
Gilmore, Audrey
;
Carson, David
- In:
Journal of strategic marketing
23
(
2015
)
7
,
pp. 616-642
Persistent link: https://www.econbiz.de/10011479479
Saved in:
4
Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise
;
Donnell, Lisa Victoria
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
Saved in:
5
Aggravated fragmentation : a case study of SME behaviour in two emerging heritage tourism regions
McCamley, Claire
;
Gilmore, Audrey
- In:
Tourism management : research, policies, practice
60
(
2017
),
pp. 81-91
Persistent link: https://www.econbiz.de/10011675946
Saved in:
6
Strategic marketing planning for heritage tourism : a conceptual model and empirical findings from two emerging heritage regions
McCamley, Claire
;
Gilmore, Audrey
- In:
Journal of strategic marketing
26
(
2018
)
2
,
pp. 156-173
Persistent link: https://www.econbiz.de/10011861433
Saved in:
7
A new era of consumer marketing? : an application of co-creational marketing in the music industry
Gamble, Jordan
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1859-1888
Persistent link: https://www.econbiz.de/10010205966
Saved in:
8
Sources of opportunities used by growth minded owner managers of small and medium sized enterprises
Hulbert, Bev
;
Gilmore, Audrey
;
Carson, David
- In:
International business review : the official journal of …
22
(
2013
)
1
,
pp. 293-303
Persistent link: https://www.econbiz.de/10009721724
Saved in:
9
Sustainable tourism marketing at a World Heritage site
Gilmore, Audrey
;
Carson, David
;
Ascenção, Mário
- In:
Journal of strategic marketing
15
(
2007
)
2/3
,
pp. 253-264
Persistent link: https://www.econbiz.de/10003494084
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