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~subject:"Consumer behaviour"
~subject:"Innovation management"
~subject:"Marketing"
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Consumer behaviour
Innovation management
Marketing
Strategisches Management
94
Strategic management
79
Theorie
52
Theory
52
Simulation
47
USA
22
United States
22
Deutschland
21
Germany
21
Unternehmenserfolg
17
Firm performance
16
Konsumentenverhalten
14
Innovation
12
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11
Management
11
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11
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9
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9
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8
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7
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7
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6
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6
Geschäftsmodell
6
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Industrieökonomik
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6
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57
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Sammlung
Article in journal
5,521
Aufsatz in Zeitschrift
5,521
Aufsatz im Buch
1,877
Book section
1,877
Hochschulschrift
1,558
Collection of articles of several authors
1,389
Sammelwerk
1,389
Graue Literatur
1,343
Non-commercial literature
1,343
Thesis
1,238
research-article
1,142
Lehrbuch
1,087
Aufsatzsammlung
917
Textbook
903
Konferenzschrift
667
Working Paper
627
Arbeitspapier
540
Dissertation u.a. Prüfungsschriften
519
Bibliografie enthalten
514
Bibliography included
514
Case study
390
Fallstudie
390
Conference proceedings
328
review-article
297
Ratgeber
269
Guidebook
251
Handbook
181
Handbuch
181
conceptual-paper
177
review
175
Congress Report
172
Bibliographie
170
Glossar enthalten
142
Glossary included
142
Wörterbuch
138
case-report
133
Festschrift
132
viewpoint
107
Fallstudiensammlung
89
Einführung
84
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English
47
German
12
Swedish
1
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Sheth, Jagdish N.
15
Zaltman, Gerald
6
Holbrook, Morris B.
3
Krishnan, Balaji C.
3
Pepels, Werner
3
Meffert, Heribert
2
Abdulai, Awudu
1
Ahlemann, Frederik
1
Albers, Sascha
1
Ali, Akhter
1
Andreasen, Alan R.
1
Anker, Denis
1
Bagozzi, Richard P.
1
Barabba, Vincent P.
1
Becker, Ingrid
1
Berthon, Pierre R.
1
Bettman, James R.
1
Chrysochou, Polymeros
1
Coulter, Robin A.
1
Day, George S.
1
Deshpandé, Rohit
1
Fevolden, Arne
1
Gonzalo, Jesús
1
Grönroos, Christian
1
Hammarkvist, Karl-Olof
1
Hardy, Hugh S.
1
Hausmann, Maximilian
1
Heß, Nicole Jasmin
1
Hill, Ronald Paul
1
Hirschman, Elizabeth Caldwell
1
Hoffmann, David
1
Jabbar, Javed
1
Jaworski, Bernard J.
1
John, Deborah Roedder
1
Johnston, Wesley J.
1
Kayser, Maike
1
Keko, Elio
1
Keller, Kevin Lane
1
Kirchgeorg, Manfred
1
Kirkegaard, Matilde Fogh
1
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Ekonomiska Forskningsinstitutet
1
Handelshögskolan i Stockholm / Fonden för Handels- och Distributionsforskning
1
Harvard Graduate School of Business Administration
1
Leuphana Universität Lüneburg
1
RWTH Aachen
1
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Legends in marketing
10
Legends in consumer behavior
4
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Edition Wissenschaft - Apprimus
1
Hamburger Schriften zur Marketingforschung
1
Internationale Reihe Agribusiness
1
Legends in strategic marketing
1
Materialien zu den Grundlagen des Marketing
1
PhD / Aarhus School of Business
1
PhD series / Copenhagen Business School
1
Schriftenreihe Schwerpunkt Marketing
1
Schwerpunkt Marketing
1
Series of dissertations submitted to the Faculty of Social Sciences, University of Oslo
1
The Harvard business review paperback series
1
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
1
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ECONIS (ZBW)
57
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1
Strategische Unternehmensführung und
Marketing
: Beiträge zur marktorientierten Unternehmenspolitik
Meffert, Heribert
-
1988
Persistent link: https://www.econbiz.de/10000091990
Saved in:
2
Selected contributions to market-based management
Sarstedt, Marko
-
2008
Persistent link: https://www.econbiz.de/10003743726
Saved in:
3
Essays in empirical microeconomics
Weinberg, Matthew
-
2007
Persistent link: https://www.econbiz.de/10009271065
Saved in:
4
Economic reforms and Indian markets
Rao, Surendra Laxminarayan
-
1994
-
1., rev. ed
Persistent link: https://www.econbiz.de/10000882411
Saved in:
5
Estimation of long run equilibrium relationships and common long memory components in cointegrated systems
Gonzalo, Jesús
-
1991
Persistent link: https://www.econbiz.de/10000866008
Saved in:
6
Distribution i förändring : tankar kring informationsteknoklogi och effektivitet
Hammarkvist, Karl-Olof
-
1986
Persistent link: https://www.econbiz.de/10000808016
Saved in:
7
The Politz Papers : science and truth in
marketing
research
Politz, Alfred
-
1990
Persistent link: https://www.econbiz.de/10000817829
Saved in:
8
Marketingredienzen : Kommentare zu aktuellen Themen aus
Marketing
, Werbung und Werbeagenturen
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10000819978
Saved in:
9
Marketing
der Industrie
Meyer, Paul W.
-
1985
Persistent link: https://www.econbiz.de/10000685451
Saved in:
10
Ted Levitt on
marketing
Levitt, Theodore
-
2006
Persistent link: https://www.econbiz.de/10003314643
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