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~subject:"Consumer behaviour"
~type_genre:"Conference paper"
~type_genre:"Glossary included"
~type_genre:"Ratgeber"
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1
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1
The journal of consumer marketing
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ECONIS (ZBW)
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The underlying mechanism of self-regulatory focus impact on compromise choice
Ryu, Gangseog
;
Suk, Kwanho
;
Yoon, Song-oh
;
Park, Jongchul
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2056-2063
Persistent link: https://www.econbiz.de/10010400156
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2
Conceptualizing smart shopping with a smartphone : implications of the use of mobile devices for shopping productivity and value
Voropanova, Ekaterina
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 529-550
Persistent link: https://www.econbiz.de/10011534172
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3
Exploring the mediating role of affective and cognitive satisfaction on the effect of service quality on loyalty
Hartono, Markus
;
Raharjo, Hendry
- In:
Total quality management & business excellence : an …
26
(
2015
)
9/10
,
pp. 971-985
Persistent link: https://www.econbiz.de/10011440757
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4
Antecedents and moderators of brand trust in the context of baby care toiletries
Srivastava, Neha
;
Dash, Satya Bhushan
;
Mookerjee, Amit
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 328-340
Persistent link: https://www.econbiz.de/10011480602
Saved in:
5
"It's an illusion, but it looks real!" : consumer affective, cognitive and behavioural responses to augmented reality applications
Javornik, Ana
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 987-1011
Persistent link: https://www.econbiz.de/10011612539
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6
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
7
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
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8
The impact of emotional intelligence on customer satisfaction and repeat buying behavior among young consumers : an assessment of the moderating role of dental health consciousness
Bhalerao, Hemangi
;
Sharma, Kiran
- In:
South Asian journal of management : SAJM
24
(
2017
)
4
,
pp. 88-108
Persistent link: https://www.econbiz.de/10011888104
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9
Using imagine instructions to induce consumers to generate ad-supporting content
Silvera, David H.
;
Pfeiffer, Bruce E.
;
Kardes, Frank R.
; …
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1567-1572
Persistent link: https://www.econbiz.de/10010379267
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10
"Wonderful Indonesia" positioning branding as a place of interesting tourism
Fauziah, Hujaimatul
- In:
The future opportunities and challenges of business in …
,
(pp. 77-80)
.
2020
Persistent link: https://www.econbiz.de/10012310734
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