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A bias in the prediction of tastes
Loewenstein, George F.; Adler, Daniel - In: Exotic preferences : behavioral economics and human …, (pp. 313-324). 2008
Persistent link: https://www.econbiz.de/10003729572
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When corporate image affects product evaluations : the moderating role of perceived risk
Gürhan-Canli, Zeynep; Batra, Rajeev - 2009
Persistent link: https://www.econbiz.de/10003785061
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Wahrnehmungswerte als Herausforderung für die Messung der Marketingproduktivität : Grenzen vorhandener Ansätze und Vorschlag eines Synthesenmodells
Herrmann, Andreas; Brandenberg, Andreas; Lyczek, Boris; … - In: Kommunikationsmanagement im Wandel : Beiträge aus 10 …, (pp. 182-196). 2008
Persistent link: https://www.econbiz.de/10003719408
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The last mile : creating social and economic value from behavioral insights
Soman, Dilip - 2015
Persistent link: https://www.econbiz.de/10011382094
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Consumer behavior and managerial decision making
Kardes, Frank R. - 2002 - 2. ed
Persistent link: https://www.econbiz.de/10001820142
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You are what you choose : the habits of mind that really determine how we make decisions
Marchi, Scott de - 2009
Persistent link: https://www.econbiz.de/10013549455
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New brands versus brand extensions, attitudes versus choice : experimental evidence for theory and practice
McCarthy, Michael S.; Heath, Timothy B.; Milberg, Sandra J. - 2010
Persistent link: https://www.econbiz.de/10003924423