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~subject:"Consumer behaviour"
~type_genre:"Glossary included"
~type_genre:"Ratgeber"
~type_genre:"Systematic review"
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Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
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1
Behavioral economics : Konzepte und Anwendungen
Ebering, Alexander
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002977300
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2
Towards an integrative framework of brand country of origin recognition determinants : a cross-classified hierarchical model
Martín Martín, Oscar
;
Cerviño, Julio
- In:
International marketing review
28
(
2011
)
6
,
pp. 530-558
Persistent link: https://www.econbiz.de/10009390040
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Kognitive Konsumentenverhaltensforschung : Überblick und aktuelle Forschungsfragen
Weinberg, Peter
;
Diehl, Sandra
- In:
Innovatives Marketing : Entscheidungsfelder - …
,
(pp. 73-94)
.
2005
Persistent link: https://www.econbiz.de/10003251252
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4
The last mile : creating social and economic value from behavioral insights
Soman, Dilip
-
2015
Persistent link: https://www.econbiz.de/10011382094
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5
Consumer behavior and managerial decision making
Kardes, Frank R.
-
2002
-
2. ed
Persistent link: https://www.econbiz.de/10001820142
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6
You are what you choose : the habits of mind that really determine how we make decisions
Marchi, Scott de
-
2009
Persistent link: https://www.econbiz.de/10013549455
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