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~subject:"Consumer behaviour"
~type_genre:"Lehrbuch"
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Consumer behaviour
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ECONIS (ZBW)
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21
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Mothersbaugh, David L.
-
2013
-
12th ed
Persistent link: https://www.econbiz.de/10009530032
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22
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Mothersbaugh, David L.
-
2010
-
11. ed
Persistent link: https://www.econbiz.de/10009011035
Saved in:
23
Handbuch der psychologischen Marktforschung : Stichprobenauswahl - Forschungsstrategien - qualitative und quantitative Methoden - Auswertung und Visualisierung der Daten - Präsenta...
Neumann, Peter
-
2013
-
1. Auflage
Persistent link: https://www.econbiz.de/10009743106
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24
Biases in forecasting future product utility : two essays
Zhao, Shenghui
-
2005
Persistent link: https://www.econbiz.de/10003953858
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25
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Mothersbaugh, David L.
;
Best, Roger J.
-
2007
-
10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003370094
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26
Selected contributions to market-based management
Sarstedt, Marko
-
2008
Persistent link: https://www.econbiz.de/10003743726
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27
Consumer behavior
Mowen, John C.
-
1990
-
2nd ed.
Persistent link: https://www.econbiz.de/10013467334
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28
Alternative market research methods : market sensing
Lawson, Alison
(
contributor
);
Longbottom, David
(
contributor
)
-
2017
Persistent link: https://www.econbiz.de/10013181350
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29
Consumer behavior : a decision-making approach
Walters, C. G.
-
1989
Persistent link: https://www.econbiz.de/10013500051
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30
Moderne Marketing-Kommunikation : System - Prozess - Management
Tropp, Jörg
-
2014
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014007180
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