models to identify consumer motivations for participating in P2P electricity trading and develop implications for marketing … most valuable target groups for P2P electricity trading marketing strategies of municipal utilities first and foremost … that the marketing efforts should to a special degree take peer effects into account, as they are found to wield great …

marketing. Policymakers should consider facilitating the creation of regional hotspots to induce peer effects, disclosing … labels. As for marketing, offering turn-key solar roofs would help overcome the complexity involved in BIPV-related decision … Investitionsentscheidungen für PV zu erklären. Die Ergebnisse der Arbeit haben signifikante Implikationen für Politik und Marketing. Politische …