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"Faking brands" : consumer responses to counterfeiting
Hamelin, Nicolas; Nwankwo, Sonny; El Hadouchi, Rachad - In: Journal of consumer behaviour : an international … 12 (2013) 3, pp. 159-170
Persistent link: https://www.econbiz.de/10009766234
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Generalizations regarding the growth and decline of manufacturer and store brands
Nwankwo, Sonny; Hamelin, Nicolas; Khaled, Meryem - In: Journal of retailing and consumer services 21 (2014) 5, pp. 735-744
Persistent link: https://www.econbiz.de/10010407231
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A confirmatory factor analysis of consumers styles inventory : evidence from Greece
Tarnanidis, Theordore; Owusu-Frimpong, Nana; Nwankwo, Sonny - In: Journal of retailing and consumer services 22 (2015), pp. 164-177
Persistent link: https://www.econbiz.de/10010468483
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Why we buy? : modeling consumer selection of referents
Tarnanidis, Theodore; Owusu-Frimpong, Nana; Nwankwo, Sonny - In: Journal of retailing and consumer services 22 (2015), pp. 24-36
Persistent link: https://www.econbiz.de/10010468503