Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A model of decentralized devel...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
Konsumentenverhalten
5
Advertising effects
3
China
3
Chinese consumers
3
Werbewirkung
3
Advertising
2
Brand equity
2
Brand image
2
Brand management
2
Experiment
2
IG communication
2
IG influence
2
IG-influences-based brand equity (IGBE)
2
Markenführung
2
Markenimage
2
Werbung
2
Alcohol policy
1
Alkoholpolitik
1
Anti-drunk driving
1
Außendienst
1
Bayes-Statistik
1
Bayesian inference
1
Behavioral economics
1
Bewertung
1
Beziehungsmarketing
1
Business Administration
1
Business co-evolution
1
Business ecosystem
1
Business model
1
Cognition
1
Consideration of future consequences
1
Coronavirus
1
Dynamic co-evolution
1
E-commerce
1
Electronic Commerce
1
Emotion
1
Erfolgsfaktor
1
Evaluation
1
Field sales force
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Zhao, Guangzhi
5
Teng, Lefa
2
Biswas, Dipayan
1
Cai, Yuanyuan
1
He, Jiaxun
1
Kareklas, Ioannis
1
Lehmann, Donald R.
1
Li, Feng
1
Li, Weiwei
1
Liu, Lu
1
Lu, Taihong
1
Muehling, Darrel D.
1
Shen, Lulu
1
more ...
less ...
Published in...
All
Journal of business research : JBR
2
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of promotion management : JPM
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Remembering the good old days : the moderating role of consumer affective state on the effectiveness of nostalgic advertising
Zhao, Guangzhi
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 244-255
Persistent link: https://www.econbiz.de/10010408866
Saved in:
2
Moderating role of consumer self-concept on the effectiveness of two nostalgia appeals
Zhao, Guangzhi
;
Li, Weiwei
;
Teng, Lefa
;
Lu, Taihong
- In:
Journal of promotion management : JPM
20
(
2014
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010343560
Saved in:
3
The impact of sequential data on consumer confidence in relative judgments
Biswas, Dipayan
;
Zhao, Guangzhi
;
Lehmann, Donald R.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
5
,
pp. 874-887
Persistent link: https://www.econbiz.de/10008856959
Saved in:
4
Influence of two modes of intergenerational communication on brand equity
Cai, Yuanyuan
;
Zhao, Guangzhi
;
He, Jiaxun
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 553-560
Persistent link: https://www.econbiz.de/10010496182
Saved in:
5
Increasing the persuasiveness of anti-drunk driving appeals : the effect of negative and positive message framing
Teng, Lefa
;
Zhao, Guangzhi
;
Li, Feng
;
Liu, Lu
;
Shen, Lulu
- In:
Journal of business research : JBR
103
(
2019
),
pp. 240-249
Persistent link: https://www.econbiz.de/10012104215
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
