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Consumer behaviour
Beziehungsmarketing
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Ramaswami, Sridhar N.
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Agarwal, Sanjeev
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Arunachalam, S.
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Page, Dana C.
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Raju, Sekar
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Journal of Indian business research
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Conceptualizing and measuring resistance to change in brand relationships
Ramaswami, Sridhar N.
;
Raju, Sekar
;
Page, Dana C.
- In:
Journal of Indian business research
8
(
2016
)
3
,
pp. 180-204
Persistent link: https://www.econbiz.de/10011718863
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Divided attitudinal loyalty and customer value : role of dealers in an indirect channel
Ramaswami, Sridhar N.
;
Arunachalam, S.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
6
,
pp. 770-790
Persistent link: https://www.econbiz.de/10011614107
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3
Measurement context effects in telephone-survey-based tests of causal models
Agarwal, Sanjeev
;
Teas, R. Kenneth
- In:
Review of marketing science
3
(
2005
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10003888201
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