Similar Search Results

Beating the market : the allure of unintended value

Sela, Aner; Simonson, Itamar; Kivetz, Ran - In: Journal of marketing research : JMR 50 (2013) 6, pp. 691-705

Persistent link: https://www.econbiz.de/10010233190

Bringing (contingent) loss aversion down to earth : a comment on Gal & Rucker's rejection of "losses loom larger than gains"

Simonson, Itamar; Kivetz, Ran - In: Journal of consumer psychology : JCP : the official … 28 (2018) 3, pp. 517-522

Persistent link: https://www.econbiz.de/10011917328

Choice based on reasons : the case of attraction and compromise effects

Simonson, Itamar - In: Journal of consumer research : JCR ; an … 16 (1989) 2, pp. 158-174

Persistent link: https://www.econbiz.de/10001099859

Mission (largely) accomplished : what's next for consumer BDT-JDM researchers?

Simonson, Itamar - 2014

Persistent link: https://www.econbiz.de/10010337686

Will I like a "medium" pillow? : another look at constructed and inherent preferences

Simonson, Itamar - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 155-169

Persistent link: https://www.econbiz.de/10003770710

Regarding inherent preferences

Simonson, Itamar - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 191-196

Persistent link: https://www.econbiz.de/10003770723

Will I like a "medium" pillow? : Another look at constructed and inherent preferences

Simonson, Itamar (contributor) - 2007

Persistent link: https://www.econbiz.de/10003588811

Imperfect progress : an objective quality assessment of the role of user reviews in consumer decision making, a commentary on de Langhe, Fernbach, and Lichtenstein

Simonson, Itamar - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 6, pp. 840-845

Persistent link: https://www.econbiz.de/10011489769

The Synthesis of Preference : Bridging Behavioral Decision Research and Marketing Science

Kivetz, Ran; Netzer, Oded; Schrift, Rom Y. - 2014

Scientific inquiry often advances in triadic waves of thesis, antithesis, and synthesis. We concur with Simonson [Simonson, I., (2008). Will I Like a "Medium" Pillow: Another Look at Constructed and Inherent Preferences. Journal of Consumer Psychology, this issue.] that BDT's antithesis of...

Persistent link: https://www.econbiz.de/10014042515

Complicating Choice

Schrift, Rom Y. - 2014

A great deal of research in consumer decision-making and social-cognition has explored consumers' attempts to simplify choices by bolstering their tentative choice candidate and/or denigrating the other alternatives. The present research investigates a diametrically opposed process, whereby...

Persistent link: https://www.econbiz.de/10013067131