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reactions to brokered ultimatum bargaining contexts. In this study, utilizing justice theory, we examine how procedural … variations in a brokered ultimatum game (BUG) affect customer perceptions of informational and distributive justice. We also … examine the degree to which justice perceptions affect customer behavior (repatronage) and attitudes (willingness to recommend …
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same beneficial action is lower when the first-mover is more likey to be motivated by strategic incentives. Therefore …, stronger incentives for beneficial behavior may not increase total welfare …
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Firms tracking consumer purchase information often use behavior-based pricing (BBP), i.e., price discriminate between consumers based on preferences revealed from purchase histories. However, behavioral research has shown that such pricing practices can lead to perceptions of unfairness when...
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This paper addresses the role of affect and emotions in shaping the behavior of responders in the ultimatum game. A huge amount of research shows that players do not behave in an economically rational way in the ultimatum game, and emotional mechanisms have been proposed as a possible...
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