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~subject:"Consumer behaviour"
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Consumer behaviour
Ghana
7
Entrepreneurship
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Behaviour
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Brand management
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2
Automobiles
1
Automotive industry
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Brand awareness
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Brand choice
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Brand image
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Brand loyalty
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Buying behaviour
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Consumer attitudes
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Consumer psychology
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Customer satisfaction
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Developing countries
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International journal of business and emerging markets : IJBEM
1
The journal of product & brand management
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ECONIS (ZBW)
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Key drivers of automobile brand choice in sub-Saharan Africa : the case of Ghana
Narteh, Bedman
;
Odoom, Raphael
;
Braimah, Mahama
;
Buame, …
- In:
The journal of product & brand management
21
(
2012
)
7
,
pp. 516-528
Persistent link: https://www.econbiz.de/10009685939
Saved in:
2
Implicit and explicit loyalty : the role of satisfaction, trust and brand image in mobile telecommunication industry
Yeboah-Asiamah, Eric
;
Nimako, Simon Gyasi
;
Quaye, Daniel M.
- In:
International journal of business and emerging markets …
8
(
2016
)
1
,
pp. 94-115
Persistent link: https://www.econbiz.de/10011565211
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