Implicit and explicit loyalty : the role of satisfaction, trust and brand image in mobile telecommunication industry
Eric Yeboah-Asiamah (Department of Marketing and Customer Management, University of Ghana, Legon, Accra, Ghana), Simon Gyasi Nimako (Department of Management Studies Education, University of Education, Winneba, Kumasi, Ghana), Daniel M. Quaye and Samuel Buame (Department of Marketing and Customer Management, University of Ghana, Legon, Accra, Ghana)
| Year of publication: |
2016
|
|---|---|
| Authors: | Yeboah-Asiamah, Eric ; Nimako, Simon Gyasi ; Quaye, Daniel M. ; Buame, Samuel Kwasi |
| Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Publ., ISSN 1753-6219, ZDB-ID 2442561-8. - Vol. 8.2016, 1, p. 94-115
|
| Subject: | customer brand loyalty | satisfaction | telecommunication industry | implicit loyalty | explicit loyalty | trust | brand image | Ghana | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Markentreue | Brand loyalty | Mobilkommunikation | Mobile communications | Telekommunikationssektor | Telecommunications industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011565211