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Consumer behaviour
Marketing
103
Marketing management
69
Marketingmanagement
68
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54
Marketingtheorie
44
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43
Marketing theory
41
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10
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43
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Evans, Kenneth R.
5
Arnold, Todd J.
3
Flynn, Andrea Godfrey
3
Mehta, Ravi
3
Satornino, Cinthia B.
3
Scheer, Lisa K.
3
Dong, Beibei
2
Shimp, Terence A.
2
Sivakumar, K.
2
Zou, Shaoming
2
Allen, Chris T.
1
Alvarez Mourey, James
1
Andreasen, Alan R.
1
Bagherzadeh, Ramin
1
Baker, Stacey Menzel
1
Belk, Russell W.
1
Beltramini, Richard F.
1
Bhattarai, Ashok
1
Blair, Edward
1
Blanchard, Simon
1
Bohl, Don Lee
1
Chandy, Rajesh K.
1
Childers, Terry L.
1
Cross, Samantha N. N.
1
Cutright, Keisha
1
Douglas, Susan P.
1
Epp, Amber M.
1
Farhang, Maryam
1
Ferrell, O. C.
1
Goldenberg, Jacob
1
Griffith, David
1
Hamilton, Rebecca W.
1
Hennig-Thurau, Thorsten
1
Hofacker, Charles F.
1
Hunter, Gary K.
1
Im, Subin
1
Inman, Jeffrey
1
Jaworski, Bernard J.
1
Kamakura, Wagner A.
1
Kamran-Disfani, Omid
1
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American Marketing Association
35
AMA Summer Academic Conference <2022, Chicago, Ill.>
3
AMA Summer Academic Conference <2022, Online>
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
American Management Association
1
European Society for Opinion and Marketing Research
1
Marketing Research Congress <44, 1991, Luxembourg>
1
Summer Educators' Conference <1983, Dearborn, Mich.>
1
Summer Educators' Conference <1984, Chicago, Ill.>
1
Summer Educators' Conference <1985, Washington, DC>
1
Summer Educators' Conference <1986, Chicago, Ill.>
1
Summer Educators' Conference <1987, Toronto>
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Winter Educators' Conference <1990, Scottsdale, Ariz.>
1
Winter Educators' Conference <1991, Orlando, Fla.>
1
Winter Educators' Conference <1992, San Antonio, Tex.>
1
Winter Educators' Conference <1993, Newport Beach, Calif.>
1
Winter Educators' Conference <1994, Saint Petersburg, Fla.>
1
Winter Educators' Conference <1995, La Jolla, Calif.>
1
Winter Educators' Conference <1996, Hilton Head Island, SC>
1
Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
1
Winter Marketing Academic Conference <2017, Orlando, Fla.>
1
Winter Marketing Academic Conference <2018, New Orleans, La.>
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
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Marketing theory and applications
7
AMA educators' proceedings
5
Series / American Marketing Association
5
Journal of service research : JSR
2
Journal of the Academy of Marketing Science
2
AMA briefings & surveys
1
AMA educators proceedings
1
Journal of marketing
1
Journal of service research
1
The journal of personal selling & sales management : JPSSM
1
The journal of product & brand management
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ECONIS (ZBW)
43
Showing
1
-
10
of
43
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1
A theoretical model of consumer negotiated pricing : an orientation perspective
Evans, Kenneth R.
- In:
Journal of marketing
51
(
1987
)
2
,
pp. 58-73
Persistent link: https://www.econbiz.de/10001052902
Saved in:
2
Effect of customer participation on service outcomes : the moderating role of participation readiness
Dong, Beibei
;
Sivakumar, K.
;
Evans, Kenneth R.
;
Zou, …
- In:
Journal of service research : JSR
18
(
2015
)
2
,
pp. 160-176
Persistent link: https://www.econbiz.de/10011283711
Saved in:
3
Salesperson directive modification intention : a conceptualization and empirical validation
McAmis, Gregory T.
;
Evans, Kenneth R.
;
Arnold, Todd J.
- In:
The journal of personal selling & sales management : JPSSM
35
(
2015
)
3
,
pp. 203-220
Persistent link: https://www.econbiz.de/10011374658
Saved in:
4
Customer query handling in sales interactions
Singh, Sunil
;
Marinova, Detelina
;
Singh, Jagdip
;
Evans, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 837-856
Persistent link: https://www.econbiz.de/10011924771
Saved in:
5
Recovering coproduced service failures : antecedents, consequences, and moderators of locus of recovery
Dong, Beibei
;
Sivakumar, K.
;
Evans, Kenneth R.
;
Zou, …
- In:
Journal of service research : JSR
19
(
2016
)
3
,
pp. 291-306
Persistent link: https://www.econbiz.de/10011665411
Saved in:
6
How budget constraints impact consumers' response to discount presentation formats
Scheer, Lisa K.
;
Shehryar, Omar
;
Wood, Charles M.
- In:
The journal of product & brand management
19
(
2010
)
3
,
pp. 225-232
Persistent link: https://www.econbiz.de/10003993655
Saved in:
7
Constructive resistance in the frontlines : how frontline employees' resistance to customer incivility affects customer observers
Kamran-Disfani, Omid
;
Bagherzadeh, Ramin
;
Bhattarai, Ashok
- In:
Journal of service research
26
(
2023
)
4
,
pp. 560-577
Persistent link: https://www.econbiz.de/10014580332
Saved in:
8
The opportunities and costs of highly involved organizational buyers
McClure, Colleen E.
;
Lawrence, Justin M.
;
Arnold, Todd J.
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 480-501
Persistent link: https://www.econbiz.de/10014251194
Saved in:
9
1983 AMA educators' proceedings
Murphy, Patrick E.
(
contributor
)
-
American Marketing Association
-
1983
Persistent link: https://www.econbiz.de/10001477602
Saved in:
10
"Marketing in the new Europe" : the 44th ESOMAR Marketing Research Congress ; customer satisfaction and quality management ; joint session ; ESOMAR, AMA - American Management Association
1991
Persistent link: https://www.econbiz.de/10000828594
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