Salesperson directive modification intention : a conceptualization and empirical validation
Gregory McAmis, Kenneth R. Evans and Todd J. Arnold
| Year of publication: |
2015
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|---|---|
| Authors: | McAmis, Gregory T. ; Evans, Kenneth R. ; Arnold, Todd J. |
| Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 35.2015, 3, p. 203-220
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| Subject: | directive modification | salesperson | boundary spanner | scale validation | agency theory | cognitive dissonance | Verkaufspersonal | Salespeople | Prinzipal-Agent-Theorie | Agency theory | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011374658