Sales manager influence of new product adoption by their salesforce : a theoretical perspective
Gregory McAmis, Lukas P. Forbes
| Year of publication: |
May/June 2017
|
|---|---|
| Authors: | McAmis, Gregory T. ; Forbes, Lukas P. |
| Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 33.2017, 3, p. 539-546
|
| Subject: | Sales | Sales Management | New Product Introduction | Social Information Processing | Verkauf | Selling | Innovation | Verkaufspersonal | Salespeople | Marketingmanagement | Marketing management | Produktentwicklung | New product development | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.19030/jabr.v33i3.9945 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011705703