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Lynch, John G.; Ariely, Dan - 1999

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Ariely, Dan (contributor); Wertenbroch, Klaus (contributor) - 2001 - [Elektronische Ressource], rev. version of 2001/09/MKT

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Ratner, Rebecca K.; Soman, Dilip; Zauberman, Gal; … - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 383-397

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