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Consumer behaviour
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Chen, Li
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Frontiers of business research in China : selected publications from Chinese universities
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ECONIS (ZBW)
18
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1
Optimal pricing strategy under trade-in program in the presence of strategic consumers
Liu, Jingchen
;
Zhai, Xin
;
Chen, Lihua
- In:
Omega : the international journal of management science
84
(
2018
),
pp. 1-17
Persistent link: https://www.econbiz.de/10011993123
Saved in:
2
The interaction between product rollover strategy and pricing scheme
Liu, Jingchen
;
Zhai, Xin
;
Chen, Lihua
- In:
International journal of production economics
201
(
2018
),
pp. 116-135
Persistent link: https://www.econbiz.de/10011870153
Saved in:
3
Innovation uncertainty, new product press timing and strategic consumers
Hao, Zhaowei
;
Qi, Wei
;
Gong, Tianxiao
;
Chen, Lihua
; …
- In:
Omega : the international journal of management science
89
(
2019
),
pp. 122-135
Persistent link: https://www.econbiz.de/10012118621
Saved in:
4
A theory of fashion consumption
Ma, Fang
;
Shi, Huijing
;
Chen, Lihua
;
Luo, Yiping
- In:
Journal of management and strategy : JMS
3
(
2012
)
4
,
pp. 84-92
Persistent link: https://www.econbiz.de/10009718016
Saved in:
5
What drives digital engagement with sponsored videos? : an investigation of video influencers’ authenticity management strategies
Chen, Li
;
Yan, Yajie
;
Smith, Andrew N.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 198-221
Persistent link: https://www.econbiz.de/10013493175
Saved in:
6
To respond or not to respond? : the reviewer- and review content-related influencers on managerial response decision towards customer reviews
Wu, Jiajun
;
Ye, Jun
;
Zhou, Kun
;
Chen, Liwei
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014439944
Saved in:
7
Do consumers prefer sad faces on eco-friendly products? : how facial expressions on green products in advertisements influence purchase intentions
Zhang, Ke
;
Wang, Siqi
;
Yang, Huan
;
Chen, Long
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 274-289
Persistent link: https://www.econbiz.de/10014375188
Saved in:
8
When customers become scapegoats : how negative gossip about organizational change can cause negative emotions and displaced aggression
Cao, Wenyi
;
Chen, Lu
;
Tang, Rong
;
Zhao, Xinyuan
; …
- In:
Personnel review
54
(
2025
)
1
,
pp. 256-283
Persistent link: https://www.econbiz.de/10015198337
Saved in:
9
Mathematical programming models for revenue management under customer choice
Chen, Lijian
;
Homem-de-Mello, Tito
- In:
European journal of operational research : EJOR
203
(
2010
)
2
,
pp. 294-305
Persistent link: https://www.econbiz.de/10003943699
Saved in:
10
Seller information sharing in online marketplaces
Chen, Li
;
Zhu, Fengxia
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
11/12
,
pp. 1191-1218
Persistent link: https://www.econbiz.de/10012623866
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