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Market-driving behaviors : a framework for developing theory and practice
Sahay, Arvind - 2013
Persistent link: https://www.econbiz.de/10009752739
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Weighted-additive versus reference-dependent models of bundle evaluation : evidence from discount framing on product bundles with surcharges
Sahay, Arvind; Mukherjee, Sumitava - 2014
Persistent link: https://www.econbiz.de/10010337557
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Role of affect and cognition in consumer brand relationship : exploring gender differences
Sahay, Arvind; Sharma, Nivedita; Mehta, Krishnesh - In: Journal of Indian business research 4 (2012) 1, pp. 36-60
Persistent link: https://www.econbiz.de/10009541706
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Comparing retail formats in an emerging market : influence of credit and low price guarantee on purchase intention
Saini, Gordhan K.; Sahay, Arvind - In: Journal of Indian business research 6 (2014) 1, pp. 48-69
Persistent link: https://www.econbiz.de/10010491872
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Celebrity endorsements and branding strategies : event study from India
Jaikumar, Saravana; Sahay, Arvind - In: The journal of product & brand management 24 (2015) 6, pp. 633-645
Persistent link: https://www.econbiz.de/10011481904
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Effect of overlapping price ranges on price perception : revisiting the range theory of price perception
Jaikumar, Saravana; Sahay, Arvind - 2016
Persistent link: https://www.econbiz.de/10011428367
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When less is better than more : just-below discount in tensile price promotions
Banerjee, Prantosh J.; Tripathi, Sanjeev; Sahay, Arvind - In: Journal of retailing and consumer services 31 (2016), pp. 93-102
Persistent link: https://www.econbiz.de/10011528540
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Price discount framings on product bundles with shipping surcharges in the Indian market : examining the weighted-additive and reference-dependent models
Sahay, Arvind; Mukherjee, Sumitava; Dewani, Prem Prakash - In: Journal of Indian business research 7 (2015) 1, pp. 4-20
Persistent link: https://www.econbiz.de/10011350168
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Impact of initial-trust-image on shopper trust and patronage intentions : a study of young, male apparel shoppers in India
Kaul, Subhashini; Sahay, Arvind; Koshy, Abraham - In: International journal of retail & distribution management 38 (2010) 4/5, pp. 275-296
Persistent link: https://www.econbiz.de/10003977662
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An empirical study of latitude of quantity acceptance (LQA) in an emerging economy : India
Saini, Gordhan; Sahay, Arvind; Kalyanaram, Gurumurthy - In: Journal of global marketing 31 (2018) 2, pp. 111-127
Persistent link: https://www.econbiz.de/10011963102